Forever Blues · https://foreverblues.news/features/rebranding-and-reinventing-why-blues-are-changing-how-they-are-perceived-178781
Rebranding and reinventing - why Blues are changing how they are perceived
04.11.26, 19:51
Reimagining and reinventing themselves and the possibilities for the future, but taking inspiration from the past.
That's the essence of Blues 'Keep Right On' campaign and rebranding that was formally launched at the Millwall game.
Blues don't just want to chug along towards (hopefully) the Premier League and into the Powerhouse as the same old, same old, Blues.
They want to be positioned as a dynamic, go-ahead club and attract attention - and new supporters and partners - worldwide as they go, and then once there.
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covered Blues for the Birmingham Mail & Sports Argus as correspondent & chief sports writer for 28 years before becoming head of media & communications at St. Andrew's in 2014. Most recently he worked in academy talent ID & recruitment before returning full circle by joining renowned journalist Neil Moxley with the launch of Forever Blues.