Blues message to season ticket holders: 'use it, or you might lose it'
18.08.26, 09:35 Updated 18.08.26, 18:10
Colin Tattum
Season ticket holders must attend 78 per cent of home games this season or risk losing their right to renew.
Blues are writing to their 20,000 season ticket holders outlining new plans ahead of Saturday's first St. Andrew's game of the campaign, against Bristol City.
In essence, the club are trying to ensure the ground is full and those on the season ticket waiting list, as well as casual supporters, get the chance to watch Chris Davies' side.
They are being proactive in explaining what they describe as a 'soft trial' to avoid misunderstandings and halt potential scaremongering.
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Colin Tattum covered Blues for the Birmingham Mail & Sports Argus as correspondent & chief sports writer for 28 years before becoming head of media & communications at St. Andrew's in 2014. Most recently he worked in academy talent ID & recruitment before returning full circle by joining renowned journalist Neil Moxley with the launch of Forever Blues.