The £1m electricity bill and AI - how Blues recruitment is changing
01.08.26, 00:00 Updated 17.08.26, 09:44
Colin Tattum
Trevor Francis famously became football’s first £1 million player.
Now the club that sold him is spending £1 million-a-year on electricity for its super computers to try and find the next TF.
This was a remarkable revelation from Blues latest Open House event, and one that spotlighted their scouting and recruitment transformation.
Blues are data driven in much that they do and the investment in this field is burgeoning.
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Colin Tattum covered Blues for the Birmingham Mail & Sports Argus as correspondent & chief sports writer for 28 years before becoming head of media & communications at St. Andrew's in 2014. Most recently he worked in academy talent ID & recruitment before returning full circle by joining renowned journalist Neil Moxley with the launch of Forever Blues.